How do I avoid mis-identifying a real watch as a fake?

Fine watch makers such as Rolex, Omega , IWC, Breitling, Cartier and others have made thousands of models over the past century. Many older models look similar enough to current or other models that their differences can be mistaken as signs of a fake. Similarly, manufacturers sometimes made some unusual or custom versions for specific International markets that would be unknown or seem odd even to people experienced with that brand of watch in their part of the world.

So how do you tell when a watch is really a real one? The number one test is to find the manufacturer's serial number. On modern Omega watches, the 8-digit serial number is laser etched on the outside of the watch--usually on the back of one of the lugs, or on the back of the case. On older Omega watches, the number is still 8 digits, but almost always inside the watch, engraved into the movement. Rolex watches normally have their model and serial numbers on the ouside side of the case, between the lugs where the bracelet or strap attach.

The presence of a correctly engraved or laser etched serial number is often enough to confirm the watch is real--except for fake Rolex watches that often do bear fake serial numbers. The next step is to have the manufacturer validate the serial number. It is best if you can also include a photo of the watch with your request. They will respond with the technical details that you can use to confirm that the serial number does indeed belong to that watch.

Even if the watch is genuine, having a manufacturer's representative check the serial number and view the watch or a photo of it can also identify if the watch has been altered. Especially on older watches, they may have had their dials repainted (sometime to completely different color combinations) or had exterior replacement parts (especially crowns and bracelets) that were not original to that specific model.

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