What are fake and counterfeit watches?

Most popular makes of fine watches are prone to having their designs copied by manufacturers of replica watches. These watches sell from as little as US$10 to several hundred dollars -- but US$100-150 appears to be the most common range. They vary from generic look-alike to exacting reproductions of the exteriors of the genuine watch. Often, even details such as the manufacturers logo, serial numbers, and other markings are reproduced.

Quality and durability can vary highly. One Internet site selling replica Omega watches reported the average life span of many of them to be only 2 to 3 years.

So far, the makers of these watches appear to mainly be making counterfeits of current and recent model watches. Presumably, there is not a large enough market for fakes of older and vintage watches to make it worthwhile to pursue.

But also understand that counterfeit watches are not a new concept -- so you may occasionally encounter fake watches made many years ago. Some of these older fakes were watches of other cheaper brands that were relabeled by repainting the dial with a different logo and at times even stamping the back or movement with marks like would have appeared on the other brand.

Possessing such a watch is not illegal. But the maker and sellers of the replicas are usually in violation of the legal copyrights on the original manufacturer's copyrights and trademarks.

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